AITF is an art intervention initiated in 2004 by Nicolas Premier and Patrick Ayamam to challenge mainstream media’s representation of Africa and more generally of the World.
Noting that brands are entities which have a great symbolic impact in today’s world, the two friends create a t-shirts line named AFRICA IS THE FUTURE.
Over a decade they use all the communication tools * of a « real brand » to smash media chicles by ingraining this provocative slogan into public space.